Client
A nite in
Objective
The main goal of this project was to express a modern and unique personality through a simple yet bold brand and brand strategy campaign to convey the companies expertise to their clientele and partnerships
Solution
Subtlety was a defining factor when considering the nature of the brands subject matter and the messaging we wanted to portray. A strategy of 'you'll know when you know' was applied throughout the campaign
Deliverables – Brand positioning / Brand Identity / Ventures / Print design
Brand Identity
Typography
Cooper Black, met all criteria when choosing the archetypal font family for our clients brand campaign and its accompanying digital marketing material
Primary
Ag
COOPER BLACK
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Secondary
Ag
Franklin Gothic URW Book
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Brand colours
Pantone 5275 C
C: M: Y: K: 64, 64, 33, 115
Pantone 1925 C
C: M: Y: K: 0, 91, 41, 0
Pantone 5015 C
C: M: Y: K: 23, 40, 28, 6
Pantone 705 C
C: M: Y: K: 2, 13, 8, 0
Legibility
Interchangeable Branding
The identity was shaped by a subtle relationship between the brand and the message with an in depth level of playfulness and an interchangeable bold colour scheme
The final result was a resolute and colourful brand strategy that brings warmth and fun to the core of the clients business targets and user goals
Visual Identity
We start each new digital product design partnership with an in‑depth discovery phase to immerse ourselves in a business
Creative Direction, Design Direction, Research & Strategy, Design Development
Project Lead: Seth Carroll
