Client
JPT Group
Objective
JPT is a fashion group, founded to create an inspiring brand identity across all ages and product ranges. Designed on the back of the company's intricate and unique product design direction around growth! - We wanted to create a campaign that neatly packaged the fundamental elements of their core mission
Solution
The solution was to create a brand mark that would perfectly summarise the central goal of the brands message in a natural and informative way - The naming and the wordmarks were created to compliment, integrity and direction
Deliverables – Naming / Brand positioning / Brand Identity / Ventures / Print design
Brand Identity
LOGO CAMPAIGN
The brand campaign is made up of the primary group logo and the logos that complete the range -The ranges are targeted at Women, Children and Men’s fashion
Typography
The heavy lifter in the brands’ identity was the combination of the font families. Athelas Bold, Adobe Calson Pro and Fairwater Script, were chosen to perfectly complement each other, and the brandmark
Typography
The heavy lifter in the brands’ identity was the combination of the font families. Athelas Bold, Adobe Calson Pro and Fairwater Script, were chosen to perfectly complement each other, and the brandmark
Primary
Ag
Athelas Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Secondary
Ag
Adobe Caslon Pro Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Tertiary
Ag
fairwater script
abcdefghijklmnopqrstuvxyz
The quick brown fox jumps over the lazy dog
Brand colours
Legibility
The identity was shaped by the company's products and their adaptable use in everyday fashion and wear. The brand colours and visual style were used to suit both males and females, young and old
The final result was a very successful unification of naming, brandmark and wordmark creative direction and design development
Visual Identity
A brand is a cohesive system that spans across all mediums and touch-points - We build brands with the knowledge of what makes your customers feel
Creative Direction, Design Direction, Research & Strategy, Design Development
Project Lead: Seth Carroll
