SITE

Wilden Mews

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Site

Wilden Mews

Objective

Our objective for this project was to provide the necessary 3d, digital and print marketing material to complete the off-plan sale of the Wilden Mews development in Buckinghamshire, England

Solution

The solution was to give the development a brand identity honouring its unique location and history - We then built the architectural model of the whole site, the renderings, the marketing brochure and the social media campaign

Deliverables – Brand positioning / Brand Identity / Architectural visualisation / Design Development / Ventures / Print design

Brand Identity

LOGO / BRANDMARK

The branding comprises the logo and brandmark collectively influenced by the long Saxon history of the land – The brandmark drew inspiration from an Anglo Saxon pin broach, and the two properties of the development are represented as rectangles that take inspiration from the detailing found on the Saxon Penannular Fibula cloak pin

  • LOGO

  • MARK

  • LINE

  • FAVICON

Typography

Georgia Bold was chosen for the primary branding, both for brand continuity of the developers identity and its bold serif historical references

Typography

Georgia Bold was chosen for the primary branding, both for brand continuity of the developers identity and its bold serif historical references

Primary

Ag

GEORGIA BOLD

ABCDEFGHIJKLMNOPQRSTUVXYZ

The quick brown fox jumps over the lazy dog

Secondary

Ag

Helvetica Light

ABCDEFGHIJKLMNOPQRSTUVXYZ

The quick brown fox jumps over the lazy dog

Brand colours

Pantone 296 C
C: M: Y: K: 100, 80, 51, 66
Pantone 280 C
C: M: Y: K: 100, 86, 13, 1
Pantone 5425 C
C: M: Y: K: 55, 30, 25, 6
Pantone 538 C
C: M: Y: K: 23, 13, 11, 0

RGB / HEX

Legibility

The identity was shaped by the connection between the land, the development, the brand identity and the architecture from which to build this project upon

The final result was a campaign of concise information and visual significance. The package of deliverables enabled the client to offload all plots off-plan and before the completion of the build, as intended

Architectural Visualisation

We are communication professionals with an eye for clearly translating architectural designs into captivating and engaging visualisations

Seth Carroll Design

Marketing Material

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Creative Direction, Design Direction, Research & Strategy, Architectural Visualisation, Design Development

Project Lead: Seth Carroll