CLIENT

Souldresser

Discover

Client

Souldresser

Objective

The objective was to develop a value-driven and perfectly united brand and brand message identity with long lasting, high impact results

Solution

The solution was to take the company's core values of fashion, style, spiritual energy and soul, and build passion personality and warmth into every key design element

Deliverables – Brand positioning / Brand Identity / Digital Marketing / Print design

Brand Identity

LOGO / BRANDMARK

The branding comprises the logo and the brandmark, in line with the soul at the heart of the company’s ethos. The star icon within the logo and the brandmark represent the soul, and the smooth continuation of the typography throughout is representative of the journey. The brand mark is a combination of the capital S and the star icon, closely representing the number 8 and the hidden 8th Chakra, referred to as the Soul Star

Typography

We chose Recorda Script for its handwritten fluid stroke and personable accents to use throughout the primary branding – The Poppins font family was the secondary typeface for its confident, yet welcoming style when portrayed across modern digital medium

Typography

Primary

Ag

Recorda script

abcdefghijklmnopqrstuvwxyz

Secondary

Ag

Poppins Bold

ABCDEFGHIJKLMNOPQRSTUVXYZ

The quick brown fox jumps over the lazy dog

Brand colours

Pantone 296 C

C: M: Y: K: 100, 80, 51, 66

Pantone 686 C

C: M: Y: K: 17, 46, 11, 0

Pantone 2905 C

C: M: Y: K: 48, 7, 5, 0

Pantone 7502 C

C: M: Y: K: 14, 24, 46, 2

RGB / HEX

Legibility

The identity was shaped predominantly by the soulful heart of the company, its direction and its messaging. Each of these elements together work to form highly resonating propositions for the target audience

The final result was an exuberant and direct brand campaign that yields the potential for exponential growth through creativity and a loyal customer base

Visual Identity

We take a heavy responsibility for the end result of the projects we work on. It reflects in the way we do business and the end results we achieve

Seth Carroll Design