Client
Blakevoice
Objective
The main objective was to portray a personable, welcoming and informative brand with definitive messaging
Solution
The solution was to create a confident yet welcoming configuration of subtle design and font configurations that combine well with accompanying graphic and audio elements
Deliverables – Brand positioning / Brand Identity / UI UX Web Development / Video editing and Motion Graphics / Ventures / Print design
Brand Identity
LOGO / BRANDMARK
The brand consists of the logo and the brandmark utilised accordingly throughout all digital and print campaigns. The graphic element representing voiceover is used as the design mark throughout to enhance the brand’s identity in close relation to the company’s expressive portfolio
Typography
We wanted the type to friendly and playful and at the same time show strong character in every curve and line
Typography
We wanted the type to friendly and playful and at the same time show strong character in every curve and line
Primary
ag
Metropolis Medium
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Secondary
Ag
Bebas Neue Pro
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Brand colours
Legibility
The identity was shaped to form a unique and solid personality, creating a brand inspired by the powerful voiceover that will carry it
The result was a brand identity that could flexibly respond to diverse media channels, on and offline
Visual Identity
In cases where print is used, we make sure that every material is environmentally sourced
Web Development
Voiceover, audio and video editing
Formula 1
Voiceover reel
Aldi
Voiceover reel
HSBC
Voiceover reel
Digital Marketing
Creative Direction, Design Direction, Research & Strategy, UI/UX Web Development, Design Development, Video Curation and Motion Graphics
Project Lead: Seth Carroll
