Client
Exin Royal
Objective
The main goal of this project was to convey the quality and experience of the company through the brand and the brand mark whilst delivering a digital campaign to align with the practices of the company
Solution
The solution was to build a brand with heritage at it's core by encompassing creative visual representations and a new brand name to match the identity
Deliverables – Brand positioning / Brand Identity / UI UX Web Development / Ventures / Package design/ Print design
Brand Identity
LOGO / BRANDMARK
The brand consists of the logo and the brandmark. The registered brandmark represents the companies history, attention to detail, quality, and is a distinctive reference to the products themselves. The font used for the logo is a modified version of ITC Blair Medium.
Typography
ITC Blair, met all criteria when choosing the primary font family for our clients brand campaign and its accompanying digital marketing material
Typography
ITC Blair, met all criteria when choosing the primary font family for our clients brand campaign and its accompanying digital marketing material
Primary
AG
Blair ITC Medium
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Secondary
Ag
Roboto regular
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Brand colours
Legibility
The identity and the naming were created to boost the Exin Royal brand with clear visual language and messaging. The brand's target market and product superiority meant that prestige and quality were the leading fundamental factors to effectively portray
The final result captures the essence of the brands core values and stands out as both engaging and an easy to understand visual identity
Web Development
We serve as a platform through which clients can access a clear route to their objectives in real-time
Visual Identity
Print Design
Package Design
Creative Direction, Design Direction, Research & Strategy, UI/UX Web Development, Design Development
Project Lead: Seth Carroll
