CLIENT

Saint Edward's Estates

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Client

Saint Edward's Estates

Objective

The main goal of this project was to express a distinct feeling of trust for the brand and the exquisite homes they develop, whilst honouring the history of the land they build on in the Home Counties of England

Solution

The solution was to take inspiration from the Seal of Saint Edward and the historical aspects of branding from the ages, encouraging stateliness, honour and strength

Deliverables – Brand positioning / Brand Identity / UI UX Web Development / Ventures / Print design

Brand Identity

LOGO / HORIZONTAL

The branding consists of the logo design in regular and horizontal layouts with a serif font for the wordmark. The logo design consists of the crown detailing of St Edward, the Fleur de Lis and a modern design of the old English lion crest

Typography

Georgia was chosen as the primary font family for its elegant but legible appearance when printed, and clarity on screen – The history of the font itself made for a perfect choice when considering brand continuity

Typography

Georgia was chosen as the primary font family for its elegant but legible appearance when printed, and clarity on screen – The history of the font itself made for a perfect choice when considering brand continuity

Primary

Ag

Georgia Regular

ABCDEFGHIJKLMNOPQRSTUVXYZ

The quick brown fox jumps over the lazy dog

Secondary

Ag

Noto Sans Georgian

ABCDEFGHIJKLMNOPQRSTUVXYZ

The quick brown fox jumps over the lazy dog

Brand colours

Pantone 532 C
C: M: Y: K: 80, 68, 50, 56
Pantone 431 C
C: M: Y: K: 60, 46, 39, 25
Pantone 8201 C
C: M: Y: K: 61, 43, 26, 9
Pantone 705 C
C: M: Y: K: 2, 13, 8, 0

RGB / HEX

Legibility

The identities adaptability and affiliation to its subject ensure any design material can be confidently aligned around the branding and its marketing workflow

The final result was a distinguished brand identity aligned perfectly with the core principles of the client and the direction they want going forward

Visual Identity

By applying a knowledge of behavioural science to customer experience, we can design ever more engaging digital products

Seth Carroll Design

Web Development

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Creative Direction, Design Direction, Research & Strategy, UI UX Web Development, Design Development

Project Lead – Seth Carroll