Client
Yield Developments
Objective
The objective of this project was to form a new identity for an existing property development company - A new identity that met the criteria of who the company have become in the last few years and to strengthen its position and brand recognition in the marketplace
Solution
The solution was to tap into the distinct characteristics that set Yield developments apart from their increased target market with a strong brand identity and professional online presence
Deliverables – Brand positioning / Brand Identity / UI UX Web Development / Print design
Brand Identity
Typography
Butler Pro formed the primary typeface due to its modern approach to the curves of classical serif font families placing it in line with this project and the company’s core identity
Typography
Butler Pro formed the primary typeface due to its modern approach to the curves of classical serif font families placing it in line with this project and the company’s core identity
Primary
Ag
Butler Pro Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Secondary
Ag
Lato Light
ABCDEFGHIJKLMNOPQRSTUVXYZ
The quick brown fox jumps over the lazy dog
Brand colours
Legibility
The identity was shaped by the company's personnel growth and increased skill and experience in the broader field of consultancy, architectural design and build.
The final result was a bold and assured brand identity with an overhauled and updated online presence fit to handle the exposure and enhanced workflows of the company's new business model
Visual Identity
Our skills and craftsmanship are powered by the high tech solutions we adopt - We develop our own workflow solutions to improve our pipeline production
Web Development
Creative Direction, Design Direction, Research & Strategy, UI UX Web Development, Design Development
Project Lead: Seth Carroll
